Digital Marketing Certificate Course

Master Digital Marketing from Basics to Advanced

Master digital marketing strategies, tools, and techniques through hands-on projects and expert mentorship. Earn an industry-recognized certification to kickstart your career in digital marketing.

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About Digital Marketing Course in Vadodara

Digital marketing course in Vadodara covers everything from the basics to advanced digital marketing techniques, offering a structured and hands-on learning experience. You will master SEO, content marketing, social media strategies, PPC, Google Analytics, and more. Whether you’re a beginner or looking to specialize in digital marketing, the course equips you with the skills to succeed in today’s dynamic digital landscape. By the end of the course, you’ll be prepared for roles like Digital Marketing Specialist, SEO Expert, or Social Media Manager.

Digital Marketing Course Curriculum

Introduction to Digital Marketing

Master digital marketing strategies, tools, and techniques through hands-on projects and expert mentorship. Earn an industry-recognized certification to kickstart your career in digital marketing. Topics Covered:

Basics Digital Marketing
Analysis And Keyword Research
Search Engine Optimization (Seo)
Seo Updates And Analysis
Local Business & Google Mapping

Module 1: Basics Digital Marketing

Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors’ Engagement
Bringing Targeted Traffic
Lead Generation

Module 2: Analysis And Keyword Research

Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project

Module 3: Search Engine Optimization (Seo)

Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding The SERP
Google Processing
Indexing
Crawling

Module 4: On Page Optimization

Domain Selection
Hosting Selection
Meta Data Optimization
URL Optimization
Internal Linking
301 Redirection
404 Error Pages  Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Landing Page Optimization
No-Follow And Do-Follow
Creating XML Sitemap
txt

Module 5: Off Page Optimization

Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Link Acquisition Techniques  Directory Submission
Social Bookmarking Submission
Search Engine Submission
Web 2.0 Submission
Article Submission
Image Submission
Video Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Listing
Blog Commenting
Citations
Profile link creations
Infographics Submission

Module 6: Seo Updates And Analysis

Google Panda
Penguin
Humming Bird Algorithm
Google Penalties  SEO Tools For Website
Analysis And Optimization
Competitor Website Analysis And Backlinks Building
Backlinks Tracking, Monitoring, And Reporting

Module 7: Local Business & Google Mapping

Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews

Module 8: Google Adwords Or Pay Per Click Marketing (Sem)

Google Adwords
Introduction To Online Advertising And Adwords
Adwords Account And Campaign Basics
Ad-words Targeting And Placement
Ad_words Bidding And Budgeting
Ad words Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies  Search Network
Display Network
Shopping Ads  Video Ads  Universal App Ads
Tracking Script  Remarketing
Performance Monitoring
Reports

Module 9: Social Media Optimization (SMO)

Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, Google+, LinkedIn,
YouTube, Pinterest,
Hashtags
Image Optimization

Module 10: Social Media Marketing (SMM)

Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Google Plus
Tools & Techniques
Google + Groups  Google Plus For Businesses

Module 11: Google Web Analytics

Getting Started With Google Analytics
Navigating Google Analytics
Real-Time Monitoring
Audience
Acquisition
Traffic Sources
Behavior
Content
Visitors
Live Data
Demographics

Module 12: Webmaster Tools

Adding site and verification
Setting Geo-target location
Search queries analysis
Filtering search queries
External Links report
Crawls stats and Errors
Sitemaps
txt and Links Removal
HTML Suggestion

Module 13: Creating A New Simple Website

Creating A Simple Website For Your Business

Module 14: Interview Preparation

Resume Preparation
Interview Question Preparation

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Why Digital Marketing?

Digital marketing offers businesses an efficient way to reach a global audience through cost-effective, data-driven strategies. It allows for real-time engagement, personalized campaigns, and measurable results. As the digital landscape continues to grow, there is a high demand for skilled digital marketers, making it a dynamic and rewarding career path. Whether for small businesses or large organizations, mastering digital marketing ensures success in the competitive online world.

100% Practical based training approach
More than 17 years of industry expertise
Study material with Books & pdfs
Flexible batch timings in weekdays & weekends
Training available in Offline as well Online modes
Free Demo sessions are available

Why Choose Digital Marketing at KS Technologies?

KS Technologies offers a practical and hands-on digital marketing course with expert guidance and real-world projects. You’ll learn essential skills like SEO, social media marketing, PPC, and analytics. Our career support includes resume building, mock interviews, and job placement assistance to help you succeed. The course is designed for both beginners and professionals, ensuring a solid foundation for a successful career in digital marketing.

Digital Marketing Manager

SEO Specialist

Social Media Manager

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Digital Marketing Certificate Course

Comprehensive Curriculum

Interactive Assignments

Career Support

Recognized Certifications

Hands-on Projects

Flexible Learning

Expert Instructors

Placement Assistance

Let's Connect with Us

About Digital Marketing Course in Vadodara

Digital Marketing Course Curriculum

Let's Connect with Us

Why Digital Marketing?

Why Choose Digital Marketing at KS Technologies?

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What our Students say

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